Slow Your Roll – City of Hobbs

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About This Project

This public service announcement aimed to raise awareness of dangerous driving in Hobbs, New Mexico due to an increase in road fatalities. The bold color palette was used to stand out amongst the surroundings. The campaign included a mailer, door hanger, bumper stickers, air fresheners, yard signs and newspaper ads in addition to the billboards and website.


City of Hobbs, New Mexico


Addy Award

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